In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths regarding modern-day B2B marketing. We discuss exactly how the purchasing journey is currently totally fragmented and also the manner in which area structure can aid online marketers retake control of the dis… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, as well as other facts regarding modern B2B advertising. We discuss just how the purchasing trip is now entirely fragmented and also the way that community building can help marketing professionals take back control of the explorat… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also other realities about contemporary B2B marketing. We go over just how the buying journey is currently totally fragmented as well as the manner in which area building can assist marketers take back control of the discover… Read More